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Good Things

Fun shoot I worked on this past September, TV commercials and print ads for Pine Brothers’ Softish Throat Drops featuring Martha Stewart.

Martha Stewart, photographed for Pine Brothers Softish Throat Drops. New York, NY. Sept., 2013. Click to enlarge.
Martha Stewart, photographed for Pine Brothers Softish Throat Drops. New York, NY. Sept., 2013. Click images to enlarge.

The commercial was produced by Rider McDowell, directed by Fred Wolf, and DP’d by Bob Franco. I was 2nd cameraman on the commercial, lit the set, and shot the print ads.

30 second spot:

10 second spot:

The set was the Lyndon Johnson Suite at the Waldorf=Astoria Towers in New York City.

Plaque commemorating Johnson's meeting with the Pope. NY, NY. Sept., 2013.
Plaque commemorating Johnson’s meeting with the Pope. NY, NY. Sept., 2013.
Lyndon Johnson Suite pre-light. NY, NY. Sept., 2013.
Lyndon Johnson Suite, pre-light day, before we got down to business. NY, NY. Sept., 2013.
Suite with our lighting added. My 1x1 + Chimera for key, a bounced 1x1 for fill, a Sola ENG for back/hair light. NY, NY. Sept., 2013.
Suite with our lighting added. My 1×1 + Chimera for key and a bounced 1×1 for fill. NY, NY. Sept., 2013.
Reverse angle showing the Sola ENG for back/hair light, another 1x1 for bounced fill, and in the outer hallway one more 1x1 and Sola ENG. NY, NY. 2013.
Reverse angle: a Sola ENG for back/hair light, another 1×1 for bounced fill, and in the outer hallway a 1×1 and a Sola ENG. NY, NY. 2013.
Rider, Martha, and Fred once we wrapped. NY, NY. Sept., 2013.
Rider, Martha, and Fred once we wrapped. NY, NY. Sept., 2013.