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Richard Paul Richman Center – Brand Video

Last fall I was commissioned by the Richard Paul Richman Center to create a video to enhance their brand. It would give a sense of who they are, where they are, and what they do; all within a 60-90 second framework. The video would rely on clips, images, and messaging rather than on voiceover or interviews so that it could run in a variety of environments. Those environments would include online and on site during many of the center’s events.

The full title of the center is the Richard Paul Richman Center for Business, Law, and Public Policy. It is a joint venture of Columbia Business School and Columbia Law School. It promotes research, education, and discourse within the areas where business and law meet.

The Richard Paul Richman Center on Vimeo and YouTube.


The video is a mix of original footage filmed by myself and my crew and existing stills and video. The new footage was shot on a C300 Mark II and on an EOS R, the latter coupled with a Ronin-S gimbal.

C300 Mark II tilt down, frame grab. New York, NY. November, 2018.
EOS R rise up frame grab. Created with a Ronin-S gimbal. New York, NY. November, 2018.
C300 Mark II frame grab. New York, NY. November, 2018.

All of the cameras captured in 4K at 23.98 with 180 deg. shutters. The C300 Mark II was set to C-Log 3, Wide DR (BT.709) and the EOS R to C-Log, “Natural” profile. The EOS R recorded internally at 480 Mbps in 4:2:0.

No lighting was added, all original footage captures are available light.

Canon EOS R on the Ronin-S gimbal with a 16-35 f/4L IS USM lens. New York, NY. November, 2018.
Canon C300 Mark II with the CN-E 18-80mm T4.4 lens. New York, NY. November, 2018.

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