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Pro Bono Campaign – We’ve Got Your Back

PFARS Campaign Image #01
PFARS Campaign Image #01

This summer I worked on a pro bono campaign for the Princeton First Aid and Rescue Squad, my local ambulance squad.  PFARS is in need of a new building and can use everyone’s support.

This image is the first in a series of five to run in local newspapers, direct mail and online.  I came up with the concept of “We’ve Got Your Back” and the squad set about pairing PFARS staff with community members who were aided by them.  The child pictured was saved last year from anaphylactic shock by Kate Sweger, EMT.

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