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Long Live Long Island

I have aerial work in the new Catholic Health campaign:

Long Live Long Island positions Catholic Health as the lifeblood of the region. The ad campaign will be on TV, in print, and on social media.

The TV commercial features three of my clips:

Long Island local roadway. Locust Valley, NY. November, 2020. Long Live Long Island | Catholic Health Ad Campaign. Frame grab.
Long Island cloverleaf. Commack, NY. November, 2020.
Prybil Beach. North Shore. Lattingtown, NY. November, 2020. Long Live Long Island | Catholic Health Ad Campaign. Frame grab.

I shot photos for the campaign as well which may see use on billboards across Long Island.

Much thanks to: Unreasonable Studios, Elijah Ellis – Production Assistant, and Dan Phakos.

Production

On site in Bayville, NY, for the Long Live Long Island campaign. November, 2020.

While drone based projects tend to be simpler in terms of equipment; no lights, no audio, no grip; they more than make up for it in planning. What you can do on the ground is often not what you can do in the air. Add to that a condensed preproduction schedule, changeable weather, the possibility of the trees dropping all of their leaves, and… Long Island. Long Island is an area of dense air traffic, may airpots, and a bureaucratic warren of local drone regulations.

Given these factors, as much time as possible was spent parsing what would meet the end-client’s needs in terms of imagery when aligned with which locations would be feasible. And, as is often the case, we adjusted on the shoot-day to the needs on the ground to accommodate for sudden closures due to COVID restrictions and limited aerial access due to the exuberant crowds taking advantage of the last stunning peak leaf weekend of the fall.

Production Assistant, Elijah Ellis, and I filming in Bayville, NY, for the Long Live Long Island campaign. November, 2020.

For video/image capture I used DJI Mavic 2 Pro drones. Video footage was created in a 10-bit 4K H.265 Log format. Still images for the campaign utilized the drone’s native RAW DNG format. If interested, my recommended Mavic 2 Pro settings can be found here. I have also written about drones on the blog for the past five years.

I am a FAA certified drone pilot with a Part 107 Certification.

The video and images for the project needed to be from higher elevations but I did manage to grab an image for myself once the day’s work was complete.

Tidal marsh, Bayville, NY. November, 2020.

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