I’m fortunate to have some long term clients who have been with me over ten years. We’ve made the transition from film to digital together and they’ve given me the opportunity to grow creatively. Fordham University is one of those clients. Over the past fifteen years I’ve moved from the kid who covers events and public relations to the photographer who helps create their marketing imagery. They’ve never pigeonholed me and it’s let me expand my experience, my skills and reach new clients in other markets.
While I don’t cover events like I did when I first started I do cover Fordham’s Commencement. Fordham gives me rough guidelines and lets me roam. I’m not tied to covering the stage area and there’s often nothing that is a “must get.” My task is to try and find some art in the annual rite of passage. I’m often looking for a mix of images: moments that capture the feel of the event, details that can act as metaphors, photos that have some humor to them, patterns that can be used in marketing materials and images that incorporate Fordham’s branding.
Here are some images from this past Saturday: