Early this year, Burning Bright kicked off and 1/2 dozen or so ads later we hit a crescendo with The Light Inside. It continues the series but adds motion and music to fully convey what a static ad cannot.
The Light Inside video:
The Light Inside print ad:
More to come on The Light Inside, on drawing a movie out of what was a stills shoot, and on one where the goal was not motion but vertical ads.
Print ad shot by me and the film, shot and edited by me.
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The Movie Inside – the “more to come” mentioned above.